This CRBT system can be used to deliver ad messages to callers. Ad CRBT is a pioneering service that delivers compelling, personal advertising messages to individuals via their mobile phones. Ad CRBT is another channel for the brands to promote their brand names and products to mobile subscribers with incentives for subsidized call charges and/or subscription charges. It a mobile marketing solution designed for targeted CRBT users.
Subscribers to Ad RBT are incentivized to allow branded advertising content as their ring back tone. Incentives include earning airtime, free calls or credit depending on the number of times callers listen to the advertisements.