Video Advertising: Growing trend in the mobile internet market
Though a little while ago, it was perceived that traditional media whether print or TV has an upper hand due to its wide and deep customer base throughout the world, but within no time of introduction, mobile internet have achieved a wider and a deeper customer base. The same has happened with video advertising on mobile internet which is about to become a synonym for advertising. A report by Forrester indicates that spending on online advertising is supposed to surpass TV spending by 2016 itself. (Source: Adclick Africa Media Group). According to a new survey from BrightRoll, 72 per cent of ad agencies say online video advertising is as effective, if not more effective, than television.
As the video metrics (eye balls’ measurement through clicks, likes and comments) have become an important feature for popularity of video advertisements against TV advertisements, applications as Mobi Screen present itself as a powerful reporting engine available to generate reports to claim ad revenues. Their reporting engine can effectively capture not only delivery of new videos or images but also number of video and image views.
Even if we compare amongst digital advertising sources, mobile internet comes out with flying colours. Let us consider the statistics from Marketingland.com:
Google research found that video ad viewability on smartphones was higher (83%) than that on desktop (53%) or tablet (81%). Mobile ad viewability on YouTube was even higher at 94%.
Having said regarding the soaring fame of online video advertisement, there are few challenges which don’t allow it to become complacent. One of the prominent challenges in developing countries is low speed internet leading to buffering of videos and lot of frustration amongst subscribers. But having the ability to avoid buffering during video advertisements, Mobi Screen application and their likes comes out as an effective viable option for subscribers as well as advertisers.